Anna is an established customer experience and marketing professional with a proven track record of delivering excellent commercial performance over the 20 years of my career.
I started my career in marketing, planning and driving growth for large corporate organisations across industries such as health insurance, the motor trade, pharmacy and IT. Over the years my passion for marketing sparked an interest in customer behaviour and 6 years ago I moved into the Customer Experience profession.
I now head up the Customer Experience function at Bupa Insurance, aiming to be the world’s most customer centric healthcare organisation.
All helping to achieve our purpose of helping people live longer, healthier and happier lives and making a better world.
The Engage Awards, celebrate engagement across customer, employee, sales and marketing.
reflecting the depth of the relationship between these functions.
Together, these engagement efforts contribute to organisational success and sustained growth. Organisations that prioritise engagement create positive and lasting experiences, build brand loyalty, and achieve long-term success.
After a record-breaking programme, we're delighted to announce our 2024 winners after a record-breaking number of entries. A huge congratulations to all of our winners!
The 2025 programme will be open for entries on 22nd January. We hope to have you enter!
ENGAGE AWARDS 2025
OLD BILLINGSGATE, LONDON
TUESDAY 11TH NOVEMBER
CONGRATULATIONS TO OUR 2024 WINNERS






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now in their 10th year
Our holistic approach recognises that various aspects of an organisation, including customer interactions, employee satisfaction, successful sales processes and marketing efforts collectively contribute to the overall human experience associated with a brand and go beyond individual transactions to encompass the entire journey and relationship between stakeholders.
Customer engagement leads to increased loyalty, positive word-of-mouth, and enhanced profitability. Employee engagement results in higher productivity, reduced turnover, and a culture of innovation. Sales engagement drives improved sales performance, stronger customer relationships, and efficient sales processes, while marketing engagement increases brand awareness, conversion rates, and fosters meaningful customer connections.

2025 ENGAGE AWARDS AT A GLANCE
GUESTS
CATEGORIES
JUDGES
WINNERS
The award categories
Customer Awards
Excellent customer service leads to positive word-of-mouth, repeat business, and brand loyalty. Effective customer service contributes to the sales process creating satisfied customers who are more likely to make repeat purchases and recommend.
See the award categoriesEmployee Awards
Engaged, motivated, and well-trained employees contribute to a positive workplace culture, effective service delivery, and successful sales. Their needs, preferences, and experiences directly impact how a business operates.
See the award categoriesSales Awards
The sales process involves interactions between sales representatives and new and potential customers, so building relationships, understanding customer needs, and providing solutions are critical. Sales teams often play a significant role in shaping the customer experience.
See the award categoriesMarketing Awards
A brand is not just a logo, it represents the values, reputation, and perceptions associated with a business. Both employees and customers contribute to shaping the brand through their experiences and interactions.
See the award categories2024 SPONSORS
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Verint
Verint is “The Customer Engagement Company.” We help organisations simplify and modernise the way they engage customers through their contact centre, branch, back office and marketing departments. Our market-leading broad portfolio of cloud and hybrid solutions is designed with the latest artificial intelligence and advanced analytics technologies to deliver greater automation and shared intelligence that drives real business impact. Verint is your partner to make customer engagement a strategic advantage and a strong competitive differentiator for your organisation.

Happiness Index
Our neuroscience based platform helps organisations measure the key employee engagement AND happiness drivers to power their people strategy.
Want to know how we can help guide your organisation to better retention, cultural alignment and performance?
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Forty1
With more than 50 people across 2 continents, we bring a unique combination of people, skills and life experiences to our clients’ challenges. Our purpose is to create experiences that enrich working lives.
What makes Forty1 different? We bring insight, creativity, and tech know-how to every challenge, but four things set us apart:
- An industry-leading Behavioural Science Unit, ensuring that our work makes the right impact on human thinking and behaviour.
- A specialist Employee Listening capability, using leading-edge digital tools to create safe spaces for employees to tell us what they think and need.
- Learning & Capability Development Expertise that enables us to help your leaders, managers, and employees build the knowledge and skills they need to make change happen.
- A world-class Live, Virtual, and Hybrid Events team who deliver memorable experiences that inspire change and engagement.
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Freshworks
Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks SaaS products provide a 360-degree view of the customer, are ready to go, easy to use and offer quick return on investment. Headquartered in San Mateo, USA, Freshworks 3,000+ team members work in offices throughout the world.
For more information visit www.freshworks.com.
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Axonify
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WorkBuzz
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Zendesk - Customer
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NKD
At NKD, our purpose is to make the world of work better.
Together we create brilliant experiences for people, teams, and organisations around the globe.
As a next-generation employee engagement agency, we supercharge business performance through your people. We bring together diverse talents in one place, united by a common cause and with a unique set of services and expertise. NKD's key differentiator is operating like 'three agencies under one roof,' where strategic consultants partner with behavioural psychologists and creative and digital communicators.
We create bespoke and ready-to-go solutions for some of the world's most loved brands, with proven results lifting bottom-line performance.
We work across 4 pillars of service:
› Strategic Consulting
› Employee Engagement, Onboarding & Communications
› Leadership Development
› Learning and Skills Development
We'd love to hear from you and see how we can help you and your organisation win the hearts and minds of your people.
NKD – Making the world of work better.
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Blackhawk Network
Our innovative solutions are rooted in global customer data and tested to ensure our partners' continued success. From advanced APIs to next-gen payment technology, BHN empowers brands to reimagine consumer interactions as positive engagements.
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Gong

QUICK FACTS
40+ CATEGORIES
800+ GUESTS
£165+VAT PER ENTRY
6 ENTRY QUESTIONS
What to expect















Award categories
Best Use of Customer Insight
This Award will go to the organisation that best demonstrates an insight into the needs and behaviours of its customers. This demonstration of understanding will have attracted, retained and influenced customers to gain increased customer loyalty and satisfaction. Results will be measurable and will have had a positive contribution to the performance and/or profitability of the organisation
Best Customer Centric Strategy
This Award will go to the organisation that has successfully implemented a strategy that puts the customer at the heart of everything they do. The success of the strategy must be measurable and have made a positive contribution to the overall customer experience offering.
Best Customer Service Team
For customer service teams who create excellent customer experiences via each channel that they operate within. Entries should include evidence of how the team work together to deliver the CX, evidence of a true customer centric culture and evidence of customer satisfaction results.
Best Use of Innovation in Customer Engagement
This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of customer engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates.
Best use of Technology in Customer Engagement
This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of customer engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Great Place to Work
This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.
Best Use of Training
This Award will go to the organisation that can best demonstrate how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.
Best Customer Loyalty and Retention Strategy
This award celebrates those organisations that have implemented effective customer strategies that have resulted in long-lasting relationships. Results must be measurable and have made a positive contribution to the overall customer engagement offering.
Overall Customer Experience Excellence Award
This award celebrates those organisations that deliver exceptional end-to-end customer experiences. This category recognises outstanding commitment to customer satisfaction through innovative strategies, seamless interactions, and a holistic approach. Honoring those who consistently elevate the overall customer journey, setting the standard for excellence in customer engagement.
Best Vulnerable Customer Strategy
This category recognises initiatives that prioritise inclusivity and tailored support for vulnerable customers through innovative approaches, proactive outreach, and impactful solutions. Judges seek measurable outcomes, sustainability, and a strong commitment to enhancing accessibility, trust, and the customer experience for those who need it most.
Best Implementation of AI in Customer Engagement
This category recognises innovative strategies that effectively integrate AI technologies to enhance customer engagement and service. Judges look for the use of AI to personalise interactions, streamline processes, and improve customer experiences. Successful entries will demonstrate how AI has been implemented to drive measurable improvements in customer engagement and business outcomes.
Best Use of Social Media
This category recognises the best use of social media to drive marketing and customer engagement. Judges look for campaigns that creatively leverage social platforms to connect with audiences, build brand loyalty, and encourage meaningful interactions. Successful entries will demonstrate how social media was used strategically to enhance customer experience and deliver measurable business results.
Best Use of Personalisation
This category recognises the most effective use of personalisation to enhance customer engagement and deliver tailored experiences. Judges seek strategies that leverage data and insights to create unique, relevant interactions across channels. Successful entries will demonstrate how personalisation has been used to build stronger customer relationships and drive measurable business outcomes.
Great Place to Work
This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.
Best Employee Wellbeing Strategy
This Award will go to the organisation that has implemented a strategy to support and improve the wellbeing of its employees’ mental, financial and physical health. The implementation of the employee wellbeing strategy must be measurable and have made a positive contribution to the overall employee experience offering.
Best Use of Training
This Award will go to the organisation that demonstrates how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.
Best use of Voice of the Employee
This Award will go to the organisation that introduced an effective, sustainable and successful VOE programme that improves its understanding and insight of its people and their working lives and has used that programme to improve its employee engagement offering. The implementation of the VOE programme must be measurable and have made a positive contribution to the overall engagement levels of its employees.
Best Use of Innovation in Employee Engagement
This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of employee engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates.
Best use of Technology in Employee Engagement
This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of employee engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Diversity & Inclusion Strategy
This Award will go to the organisation that has successfully implemented a strategy that has improved diversity, inclusion and belonging within their organisation. The success of this strategy must be measurable and have made a positive contribution to the overall employee experience.
Best Internal Communications Strategy
This Award will go to the organisation that has introduced an effective , sustainable and successful Internal Communications strategy that has improved its understanding and insight of employee behaviour and needs, and has used that strategy to improve its employee experience offering. The implementation of the Internal Communications strategy must be measurable and have made a positive contribution to the overall employee experience offering.
Best Employee Engagement Team
For employee engagement teams who create excellent employee experiences at every touchpoint. Entries should include evidence of how the team work together to deliver the employee experience, evidence of a thriving workplace culture and evidence of employee satisfaction results.
Organisational Culture
This category celebrates those organisations harnessing collaboration, inclusivity, and employee wellbeing regardless of employees' physical location. We'll be recognising those organisations that prioritise and cultivate an exceptional workplace culture.
Vision & Values
This category celebrates organisations with a strong commitment to aligning employee beliefs with corporate ideals. We'll be recognising those who foster a sense of purpose, cohesion, and passion, driving collective success.
Best Talent & Recruitment Strategy
This category recognises initiatives that prioritise attracting, retaining, and nurturing top talent through innovative recruitment strategies and employee-focused programmes. Judges seek approaches that demonstrate measurable success, inclusivity, and long-term impact, showcasing a commitment to building a skilled, diverse, and engaged workforce that drives organisational growth and success.
Best Employee Engagement Strategy
This category recognises initiatives that unify every aspect of the employee experience to drive engagement, wellbeing, collaboration and development. Judges seek strategies that integrate motivation, satisfaction, and productivity through cohesive programmes, clear communication, and strong leadership. Successful entries will demonstrate how the strategy creates a unified, impactful employee journey that creates a supportive and high-performing work environment.
Best Implementation of AI in Employee Engagement
This category recognises innovative uses of AI to enhance employee engagement and improve employee experiences. Judges seek strategies that effectively integrate AI to personalise employee interactions, streamline communication, and support development. Successful entries will demonstrate how AI has been used to create a more engaging, efficient, and supportive work environment with measurable results.
Best Cross-Functional Collaboration Strategy
This category recognises exceptional cross-functional collaboration that drives business success. Judges look for initiatives where teams work together effectively despite physical location to achieve shared goals, enhance innovation, and deliver tangible results. Successful entries will demonstrate how collaboration across functions has improved performance, customer outcomes, and overall organisational growth.
Great Place to Work
This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.
Sales Transformation
This category recognises initiatives that drive significant change in sales strategies, processes, and performance. Judges seek transformative approaches that leverage technology, data, and innovative techniques to enhance sales efficiency, customer targeting, and overall outcomes. Successful entries will demonstrate measurable improvements in sales growth, team performance, and customer relationships.
Best Use of Account-Based Marketing (ABM)
This category recognises those organisations who have successfully implemented an account-based marketing strategy that has positively impacted the organisation through customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Lead Generation
This category recognises those marketing teams (and their colleagues in sales) for their demand generation programmes. Results must be measurable and have made a positive contribution to the overall performance of the organisation.
Best Use of Social Media
This category recognises the best use of social media to drive marketing and customer engagement. Judges look for campaigns that creatively leverage social platforms to connect with audiences, build brand loyalty, and encourage meaningful interactions. Successful entries will demonstrate how social media was used strategically to enhance customer experience and deliver measurable business results.
Great Place to Work
This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.
Best Use of Account-Based Marketing (ABM)
This category recognises those organisations who have successfully implemented an account-based marketing strategy that has positively impacted the organisation through customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Use of Live, Digital And/or Hybrid Events Marketing
Events marketing is a huge revenue source for organisations. This category recognises those organisations who are using events as part of their marketing strategy, whether that's internal or external events. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Example of Marketing Engagement
This award will go to the organisation who has successfully implemented a marketing strategy that has improved overall engagement with the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Lead Generation
This category recognises those marketing teams (and their colleagues in sales) for their demand generation programmes. Results must be measurable and have made a positive contribution to the overall performance of the organisation.
Content Marketing
This category recognises those who creating and distributing compelling content that engages, educates, and inspires target audiences. This category celebrates the power of content to drive brand awareness, lead generation, and business success. Results must be measurable and have made a positive contribution to the overall performance of the organisation.
Best Data-Driven Marketing Strategy
This category recognises strategies that leverage data to drive informed decision-making, enhance customer insights, and deliver personalised, targeted campaigns. Judges look for innovative use of data analytics, segmentation, and measurement to optimise marketing efforts and achieve measurable results. Successful entries will demonstrate how data drives strategic growth and customer engagement.
Marketing Campaign of the Year
This category recognises outstanding marketing campaigns that deliver exceptional results through creativity, strategy, and execution. Judges look for campaigns that effectively engage target audiences, drive measurable business outcomes, and showcase innovative use of channels and tactics. Successful entries will demonstrate how the campaign stands out in terms of impact, creativity, and success.
Best Use of Social Media
This category recognises the best use of social media to drive marketing and customer engagement. Judges look for campaigns that creatively leverage social platforms to connect with audiences, build brand loyalty, and encourage meaningful interactions. Successful entries will demonstrate how social media was used strategically to enhance customer experience and deliver measurable business results.
Best Use of Personalisation
This category recognises the most effective use of personalisation to enhance customer engagement and deliver tailored experiences. Judges seek strategies that leverage data and insights to create unique, relevant interactions across channels. Successful entries will demonstrate how personalisation has been used to build stronger customer relationships and drive measurable business outcomes.
OUR AWARDS JUDGES

Gerry Brown
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Ian Naylor
Booking.com Head of Customer Strategy & PlanningA results oriented adaptable leader, with a track record of innovative and customer centric business transformation in large scale, multi-site, multi-channel, complex contact centres, and across retail operations.
Expertise in digital customer journey re-engineering & the creation of customer insight capability to eliminate failure, increase customer loyalty & significantly reduce cost.
Defined strategy & led operational delivery through periods of high growth, business start-up, multiple new initiative launch & rapid business change. Step changed end to end customer experience and significantly improved profitability by creating new operating models and deploying innovative technologies & people strategies.
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Helen Wilson
Ipsos Global Chief Experience Officer for Customer Experience and Channel PerformanceHelen is Global Chief Experience Officer for Customer Experience and Channel Performance at Ipsos. She has significant leadership, CX and research experience, and is a frequent speaker, chair and judge at industry events, including being the Chair of Judges for the European Contact Centre and Customer Service Awards (ECCCSA). Helen hosts Customer Perspective: Customer Perspective: An Ipsos podcast | Ipsos, a podcast aimed at listeners who are concerned with ensuring Customer Experience delivers on the Brand Promise.
Helen is passionate about unlocking potential; she is a trained business coach, with a focus on supporting future leaders. She is a member of Ipsos’ global Gender Balance Network leadership team, charged with inspiring women to reach their full potential.
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Mark Hillary
Carnaby Content Host & Presenter- CX Files PodcastMark Hillary is a British writer and blogger based in São Paulo, Brazil. His industry analysis and research focuses on forward-looking CX, technology, work, and globalisation. This year he has published two books, one focused on how C-level executives are using blogs and social media to interact with customers and one a complete re-write of all Shakespeare’s sonnets reduced to Twitter format. In the past decade he published another dozen books exploring business strategies. He is presently working on a new book focused on how content marketing with LinkedIn can dramatically improve customer relationships and lead to increased sales. An IT director in the City before writing professionally Mark has a pragmatic view on how technology is shaping executive decision-marking today and he is often asked to ghostwrite for several leading international CEOs, diplomats, and politicians. Mark has worked with the UN and several governments on outsourcing strategies in locations such as India, Bangladesh, and Nigeria and he is well-known as a live blogger of major events, including the 2010 UK general election for Reuters and 2012 London Olympic Games as an official storyteller. Today his media work can usually be found in the Huffington Post, LinkedIn, and on the Engage Customer blog.

Martin Hill-Wilson
Brainfood Consulting Founder
Pete Evia Rhodes
PetLab Co. Director of Lifecycle MarketingPete is a true customer champion, using insight with innovation to help successfully develop customer centric propositions. These have included BT Mobile, A.I led content recommendations at The Times, alongside award winning contact centres. He's currently Head of Customer Engagement at Simplyhealth, leading their omni-channel CRM Strategy & MarTech evolution. Additionally Pete's key noted at Engage, INMA, and CCW. He's been published in the Chartered Institute of Marketing, as well as The Harvard Business Review. Recognised by Customer Experience Magazine as one of the top 50 most influential professionals in customer experience.
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Mike Owen
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Nick King
AutoTrader Insights DirectorNick joined Auto Trader in January 2007 running Business Intelligence and in 2010 built the retailer insight team running master classes and webinars. He also makes short films to evangelise about data and Insight and speaks regularly at conferences in Europe, Canada and North America.
Nick is also a visiting lecturer in consumer psychology at Anglia Ruskin University, Cambridge.
After graduating from Loughborough in 1986 , Nick spent years in advertising and planning at Dorlands and Lintas, was a guitarist with Great Northern Electrics, a publisher on HiFi magazines at Petersen/EMAP and a research Director at Media agency Carat/Difiniti responsible for a team of researchers advising a range of Blue-chip clients on the development of their marketing and communications strategies in the Digital arena.

Brian Manusama
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Anna Wilcox
Bupa Head of Customer Experience
Jo Moffatt
Engage for Success Strategy DirectorJo has been a volunteer with the Engage for Success movement since its launch. As Strategy Director she sits on the Core Team and co-hosts the weekly Engage for Success radio show. EFS radio draws guests from across the engagement world with interesting stories to share. The Engage for Success agenda is absolutely aligned with Jo’s vision ‘to make workplaces better places to be’. Jo’s ‘day job’ is MD and founder of Woodreed, a specialist ad agency who use the tools, techniques, creativity and insight of the advertising world to engage employees inside organisations. Jo is passionate about brands and their power to move people. She is equally passionate about employee engagement and its vital role in delivering a high performing organisation. Put the two together and she becomes almost evangelical about the power a well-positioned and consistently delivered brand has as a catalyst for employee engagement and business success.

Cathy Brown
Handley Studios Ltd. Co-FounderCathy (she/her) works with people and organisations to create inclusive, healthy and more productive workplaces that work for everyone.
A renowned leader, speaker and communicator, Cathy blends curiosity and empathy with deep cross-sector experience. She prides herself on helping people move out of stressful situations to create human-focused workplace cultures where compassion and connectedness – and people – are encouraged and valued.
Cathy has led organisations across a range of industries including Engage for Success (the UK’s movement for Employee Engagement), and has helped to transform many more through her work as Capability Brown, and most recently at Management Geek.
Cathy carries her personal experience of neurodivergence into the solutions she co-creates with her clients, through conversations, commitment and curiosity - helping them to manage themselves and their teams in ways that work for everyone.
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Mike Gibney
NHS Director of Workforce at The Walton Centre NHS Foundation TrusthrMike is the Director of Workforce and Innovation at the Walton Centre NHS Foundation Trust where he has worked since 2013. He is the Trust lead for HR, OD, Communications, Fundraising, Research and Innovation. The Trust is currently accredited in Investors in People as gold and holds the Investors in People Health and Wellbeing award. The organisation was rated as outstanding by the Care Quality Commission in 2020.
Mike’s work on innovation enables him to work very closely with consultants on spread and adoption of new technology and new ways of working. He is a Board member at the North West Innovation Agency that seeks to drive innovation across the NHS. He is engaged with the local business community through various professional bodies and is passionate about joint working with the private sector.
Mike joined the NHS in 2009 following a successful career in local government and the third sector. He has a collaborative approach to leadership based upon clear values that have enabled him to achieve transformational change.
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Frazer Rendell
E-Trinity Consultancy DirectorAfter 25 years in operational roles in hospitality, retail and healthcare at a national and international level, Frazer set up e-trinity consultancy who specialise in creating high performing teams by turning the theory of engagement into practical and measurable tools, to increase engagement and improve organistational efficiency and effectiveness.
Frazer is also a regional ambassador for Engage for Success in the South East and chairs the research group for Engage for Success, which is looking at the impact of Performance Management on Engagement, in collaboration with Cranfield. He is a regular speaker on engagement at events such as the CIPD Employee Engagement Conference and is guest lecturer at Coventry and Oxford Brookes University, as well as writing articles for People Management, The Telegraph and Thomson Reuters.
Frazer likes to also keep up to date with current trends in hospitality, retail and healthcare by working with other organisations to improve their clients service delivery and is a governor of an NHS mental health trust.

Jo Dodds
Engage for Success Co-Strategy DirectorAs co-Strategy Director of Engage for Success, Jo is focused on spreading the word about employee engagement and shining a light on good practise, inspiring people and workplaces to thrive. She also co-hosts the long running weekly Engage for Success radio podcast talking all things employee engagement with a wide range of guests from all over the world. Her corporate background is in regional and national HR and training roles within large retail and leisure organisations. She started her own business in 2005 and has since worked with people and organisations to take advantage of the digital and social media opportunities to create engagement with customers, employees and other stakeholders.

Charlotte Dahl
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Victoria Silverman
Financial Markets Standards Board Head of Communications
Karine Cardona-Smits
Forrester Senior AnalystKarine Cardona-Smits coaches and mentors experience design leaders and their teams to drive impact. With over 20 years of professional experience in digital and a background in psychology, she provides guidance to leaders in Customer Experience, Digital, Design, and Product to tackle their biggest challenges and stay ahead in a constantly changing landscape. As a former Senior Analyst at Forrester Research, she conducted extensive research and authored actionable reports on customer experience, service design, UX, and experience design. She is also a sought-after keynote speaker at customer experience and design events, sharing her expertise with a wider audience.
LinkedIn Profile https://www.linkedin.com/in/karinecardona/
Website https://www.karinecardona.com

Jennifer Shaw-Sweet
LinkedIn EMEA Lead B2B Institute
Francesco Federico
S&P Global Global CMOFrancesco is a visionary intrapreneur with over 15 years of experience in steering product development and commercialization across a spectrum of industries. His role as a transformational leader has catalyzed business acceleration for Fortune 200 brands across the globe. Francesco's expertise spans product management, marketing, and technology, underpinning his success in building and nurturing high-caliber teams across Europe, Asia, and the United States.Francesco's early work in artificial intelligence, especially its use in legal practices while he was reading law, laid the foundation for his innovative career. Presently, as the Global Chief Marketing Officer at S&P Global Ratings, he is instrumental in enhancing the company's brand presence, amplifying content and solution awareness, and stimulating demand.
Francesco's career is adorned with digital milestones that have pivoted major brands to the forefront of their industries. Noteworthy achievements include the launch of Vodafone's inaugural self-care mobile application MyVodafone and the deployment of a pioneering real-time dynamic pricing algorithm on Acer's e-commerce platform. His tenure at JLL was marked by a remarkable revenue surge—from doubling it to over $16 billion within seven years—attributable to his strategic overhaul in sales, marketing, and digital product spheres, emphasizing change management and people development.
Beyond the professional world, Francesco resides in West London, where he indulges in his passions for the culinary arts, aviation, and hiking, enriching his personal and professional life with diverse perspectives and experiences.

Harjeet Singh
Finastra Sr Director Marketing and Demand Generation OperationsOver his career, Harjeet has worked in various global leadership roles covering B2B End2End Marketing functions like Field, ABM / Operations / Digital / Strategy & Planning across various Go to Market channels. He has also supported C-level executives and the Board on strategic projects, corporate and marketing strategy, and brand development.

Ruth Oakey
Eckoh Global Marketing DirectorRuth has over 25 years’ global B2B marketing experience, working across both the public and private sectors. She has extensive experience directing global marketing operations, leading cross-functional teams, and delivering strategic marketing plans aligned to business success. She is well-versed in insight-led demand generation, account-based marketing, and global go-to-market planning to achieve business objectives.

Phil Hobden
Know it Head of Growth & StrategyPhil has spent over 15 years in financial services & the Fintech accountancy sectors, working for some of the most innovative businesses in these industries, including Intuit, Natwest Banking Group and Wolters Kluwer. Phil is now the Head of Strategy & Growth for credit management fintech platform Know-It. Know-it is a platform that enables a business to effectively manage all their credit processes, to mitigate risk and to get a better understanding of their customers.
Phil is a business and strategy contributor for Elite Business Magazine online, a featured writer for Engage Sales, a serial podcast host including his latest project ‘The Story of’, judge for UK Business Tech awards & the Global Tech awards across 2021 to now , a public speaker (having spoken at Elite Business Live x3, Accountex x3, Accountex North, QuickBooks Get Connected, Customer Engagement Transformation Conference and more) and has guested on numerous industry podcasts and industry webinars including with the ACCA, Accounting Influencers, Humanise The Numbers, Advance Track and others.
Phil has worked with partners, practice owners, accountants and bookkeepers in the UK, South Africa and beyond, from Top 5 through to leading niche and boutique firms, helping them implement new technology, change processes and launch new service lines to better support their own practices and as well as their SMB clients.
For me of Phil connect with him on Linkedin here: www.linkedin.com/in/philhobden/
For more on Know-It visit: www.know-it.co.uk

Anthony Tripyear
StarTech.com Director, Global Sales Operations & EnablementVENUE DETAILS
Old Billingsgate, London
1 Old Billingsgate Walk, London, EC3R 6DX
“The team had a fantastic night celebrating the win. Our award is now proudly displayed in our awards cabinet.”Director of Marketing, DPD Group

HOW THE JUDGES SCORE ENTRIES
Objectives
This judging criteria looks at whether the organisation provides clear evidence and well thought out understanding of the strategy and requirements.
Innovation
The judges will look at whether the entry demonstrates innovation, uniqueness and a forward thinking approach
Execution
Within this criteria, our expert judges will look at how the strategy executed and what made it work so well.
Success
ENTRY RULES AND REQUIREMENTS
- If you are submitting an entry on behalf of your company or individuals you are responsible for seeking permission from the required person.
- Submissions that include live projects must have taken place in the last 12 months. If your project has not yet finished, you are still eligible to enter.
- Each entry is judged on its own merits and not by comparison to other entries.
ENGAGE BUSINESS MEDIA EVENTS

EMPLOYEE ENGAGEMENT SUMMIT
Putting the employee at the heart of the organisation and focusing on key issues, challenges and opportunities around engaging our people. Now in its 12th year and Europe’s largest event of its kind, engaged employees are more important to organisations than ever before.
CUSTOMER ENGAGEMENT SUMMIT
The industry’s largest event is in it's 16th year and promises a jam-packed day of diverse content covering all aspects of Customer Engagement. We’re living in the most transformational period than many of us will ever experience, where the experiential aspect of customer engagement is more important than ever.
ENGAGE AWARDS
The Engage Awards, now in their 10th year, celebrates engagement across customer, employee, sales, and marketing, reflecting the depth of the relationship and the degree of active participation and connection. Together, these engagement efforts contribute to organisational success and sustained growth.