The Customer, Employee, Marketing and Sales Engagement Awards

Together, these engagement efforts contribute to organisational success and sustained growth. Organisations that prioritise and foster engagement create positive and lasting experiences, build brand loyalty, and achieve long-term success.

We're delighted to announce our 2024 winners after a record-breaking number of entries. A huge congratulations to all of our winners!

Businesses that prioritise and foster engagement create positive and lasting experiences, build brand loyalty, and achieve long-term success. Register your interest now for the 2025 Engage Awards. Now in their 10th year.

now in their 10th year

Our holistic approach recognises that various aspects of an organisation, including customer interactions, employee satisfaction, successful sales processes and marketing efforts collectively contribute to the overall human experience associated with a brand and go beyond individual transactions to encompass the entire journey and relationship between stakeholders.

Customer engagement leads to increased loyalty, positive word-of-mouth, and enhanced profitability. Employee engagement results in higher productivity, reduced turnover, and a culture of innovation. Sales engagement drives improved sales performance, stronger customer relationships, and efficient sales processes, while marketing engagement increases brand awareness, conversion rates, and fosters meaningful customer connections.

GUESTS

The award categories

Customer Awards

Excellent customer service leads to positive word-of-mouth, repeat business, and brand loyalty. Effective customer service contributes to the sales process creating satisfied customers who are more likely to make repeat purchases and recommend.

See the award categories

Employee Awards

Engaged, motivated, and well-trained employees contribute to a positive workplace culture, effective service delivery, and successful sales. Their needs, preferences, and experiences directly impact how a business operates.

See the award categories

Sales Awards

The sales process involves interactions between sales representatives and new and potential customers, so building relationships, understanding customer needs, and providing solutions are critical. Sales teams often play a significant role in shaping the customer experience.

See the award categories

Marketing Awards

A brand is not just a logo, it represents the values, reputation, and perceptions associated with a business. Both employees and customers contribute to shaping the brand through their experiences and interactions.

See the award categories

QUICK FACTS

40+ CATEGORIES

700+ GUESTS

£165+VAT PER ENTRY

6 ENTRY QUESTIONS

What to expect

Best Use of Customer Insight

This Award will go to the organisation that best demonstrates an insight into the needs and behaviours of its customers. This demonstration of understanding will have attracted, retained and influenced customers to gain increased customer loyalty and satisfaction. Results will be measurable and will have had a positive contribution to the performance and/or profitability of the organisation

Best Customer Centric Strategy

This Award will go to the organisation that has successfully implemented a strategy that puts the customer at the heart of everything they do. The success of the strategy must be measurable and have made a positive contribution to the overall customer experience offering.

Best Customer Service Team

For customer service teams who create excellent customer experiences via each channel that they operate within. Entries should include evidence of how the team work together to deliver the CX, evidence of a true customer centric culture and evidence of customer satisfaction results.

Best Use of Innovation in Customer Engagement

This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of customer engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates.

Best use of Technology in Customer Engagement

This Award will go to the Enterprise organisation (more than 250 employees) that can best demonstrate how its use of technology has been instrumental in making advances in the field of customer engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Engage Customer’s Great Place to Work

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

Employee Engagement for Customer Service Award

Recognising those organisations who foster a positive and engaging work environment, translating into exceptional customer service. This category celebrates individuals who demonstrate outstanding commitment, collaboration, and enthusiasm, enhancing both employee satisfaction and customer experiences.

Best Use of Training

This Award will go to the organisation that can best demonstrate how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.

Best Customer Loyalty and Retention Strategy

This award celebrates those organisations that have implemented effective customer strategies that have resulted in long-lasting relationships. Results must be measurable and have made a positive contribution to the overall customer engagement offering.

Overall Customer Experience Excellence Award

This award celebrates those organisations that deliver exceptional end-to-end customer experiences. This category recognises outstanding commitment to customer satisfaction through innovative strategies, seamless interactions, and a holistic approach. Honoring those who consistently elevate the overall customer journey, setting the standard for excellence in customer engagement.

Customer Data & Security

This category acknowledges excellence in implementing robust security measures when it comes to customer data and security, ensuring trust and confidentiality. We'll recognise those innovators who prioritise data protection, contributing to a secure and trustworthy customer engagement ecosystem.

Multi-Channel Consistency in Customer Engagement

This category celebrates those organisations who have implemented a unified customer journey across all channels and at every customer touchpoint. The success of the strategy must be measurable and have made a positive contribution to the overall customer experience offering.

Best Employee Wellbeing Strategy

This Award will go to the organisation that has implemented a strategy to support and improve the wellbeing of its employees’ mental, financial and physical health. The implementation of the employee wellbeing strategy must be measurable and have made a positive contribution to the overall employee experience offering.

Best Use of Training

This Award will go to the organisation that demonstrates how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.

Best use of Voice of the Employee

This Award will go to the organisation that introduced an effective, sustainable and successful VOE programme that improves its understanding and insight of its people and their working lives and has used that programme to improve its employee engagement offering. The implementation of the VOE programme must be measurable and have made a positive contribution to the overall engagement levels of its employees.

Best Use of Innovation in Employee Engagement

This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of employee engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates.

Best use of Technology in Employee Engagement

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of employee engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Engage Employee's Great Place to Work

Best Diversity & Inclusion Strategy

This Award will go to the organisation that has successfully implemented a strategy that has improved diversity, inclusion and belonging within their organisation. The success of this strategy must be measurable and have made a positive contribution to the overall employee experience.

Best Internal Communications Strategy

This Award will go to the organisation that has introduced an effective , sustainable and successful Internal Communications strategy that has improved its understanding and insight of employee behaviour and needs, and has used that strategy to improve its employee experience offering. The implementation of the Internal Communications strategy must be measurable and have made a positive contribution to the overall employee experience offering.

Best Remote/Hybrid Work Strategy

This category celebrates innovative strategies, inclusive practices, and effective collaboration strategies that ensure a thriving workplace culture regardless of physical location.

Best Employee Engagement Team

For employee engagement teams who create excellent employee experiences at every touchpoint. Entries should include evidence of how the team work together to deliver the employee experience, evidence of a thriving workplace culture and evidence of employee satisfaction results.

Organisational Culture

This category celebrates those organisations fostering collaboration, inclusivity, and employee wellbeing regardless of employees' physical location. We'll be recognising those organisations that prioritise and cultivate an exceptional workplace culture.

Vision & Values

This category celebrates organisations with a strong commitment to aligning employee beliefs with corporate ideals. We'll be recognising those who foster a sense of purpose, cohesion, and passion, driving collective success.

Best Sales & Marketing Multichannel Campaign

Technology is allowing us to do more with the marketing mix than ever before. This award category celebrates those who reach customers everywhere they are by integrating multiple channels into their marketing strategies. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Innovation in Sales

If you've revamped your sales process through innovative techniques, no matter how big or small, then this is the category for you. Results of your innovative approach must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Technology in Sales

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of sales. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Engage Sales’ Great Place to Work

Best Sales Team

For sales teams who consistently succeed and create fantastic experiences throughout the buyer journey. Entries should include evidence of how the team work together, evidence of results achieved and evidence of a great workplace culture. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Best Sales Training & Coaching

This award recognises the organisation that has implemented an onboarding/training programme to enhance staff knowledge, improve engagement and upskill sales team members. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Sales Strategy

This award recognises the organisation that has implemented a sales strategy that has transformed organisational success. Whether it's a small change that's made a big difference, or a complete overhaul to existing strategies, we're here to recognise those organisations with a robust and successful strategic roadmap.

Sales Enablement

This award recognises the organisation that has introduced a successful enablement strategy to make advances in their sales process. This could be in the form of new technology, new working practices or anything else that has made a positive difference to the organisation and the way it operates.

Lead Generation

This category recognises those sales teams (and their colleagues in marketing) for their demand generation programmes. Results must be measurable and have made a positive contribution to the overall performance of the organisation.

Best Use of Account-Based Marketing (ABM)

This category recognises those organisations who have successfully implemented an account-based marketing strategy that has positively impacted the organisation through customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Live, Digital And/or Hybrid Events Marketing

Events marketing is a huge revenue source for B2B organisations. This category recognises those organisations who are using events as part of their marketing strategy, whether that's internal or external events. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Example of Marketing Engagement

This award will go to the organisation who has successfully implemented a marketing strategy that has improved overall engagement with the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Marketing Team of the Year

Working within a dream team? Recognise your successes here! This category allows organisations to share how their team's collaborative approach to marketing has helped transform performance. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Lead Generation

This category recognises those marketing teams (and their colleagues in sales) for their demand generation programmes. Results must be measurable and have made a positive contribution to the overall performance of the organisation.

Engage Marketing’s Great Place to Work

Best Customer Marketing Strategy

This Award will go to the organisation that has put an effective marketing strategy in place to drive customer loyalty, retention, and advocacy. The implementation of this strategy must show measurable results.

Innovation & Technology in Marketing

This Award will go to the organisation that has been innovative when it comes to their marketing strategies. Whether this is trying something new that's been successful, or utilising new technology, we want to hear your success story. The implementation of this strategy must show measurable results.

Data & Security

This category acknowledges excellence in implementing robust security measures when it comes to marketing data and security, ensuring trust and confidentiality. We'll recognise those innovators who prioritise data protection, contributing to a secure and trustworthy ecosystem.

Best Use of Data & Insight in Marketing

This category celebrates excellence in data-driven marketing campaigns. We'll recognise those campaigns that leverage actionable insights, advanced analytics, and market intelligence to inform strategic marketing initiatives. The implementation of this strategy must show measurable results.

Content Marketing

This category recognises those who creating and distributing compelling content that engages, educates, and inspires target audiences. This category celebrates the power of content to drive brand awareness, lead generation, and business success. Results must be measurable and have made a positive contribution to the overall performance of the organisation.

Gerry Brown

Customer Lifeguard Chief Customer Officer

Gerry Brown, aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy. Gerry has provided organizational leadership on people development, business transformation, customer engagement and technology enablement for some of the largest companies in the UK, Canada, and EMEA. These include National Express, Nutricia, The Royal Albert Hall, Endsleigh Insurance, O2, Screwfix, Sage, Sky, Bell Canada and TELUS. He is a frequent speaker, chairperson, panellist and facilitator at conferences, webinars, company events and other business gatherings, where his many years of business and customer service experience provide stimulating, thought-provoking engagement and audience participation. He is also a published author and his new book When a Customer Wins, Nobody Loses is available on Amazon to help business leaders to create winning and memorable customer experiences.

Ian Naylor

Booking.com Head of Customer Strategy & Planning

A results oriented adaptable leader, with a track record of innovative and customer centric business transformation in large scale, multi-site, multi-channel, complex contact centres, and across retail operations.

Expertise in digital customer journey re-engineering & the creation of customer insight capability to eliminate failure, increase customer loyalty & significantly reduce cost.

Defined strategy & led operational delivery through periods of high growth, business start-up, multiple new initiative launch & rapid business change. Step changed end to end customer experience and significantly improved profitability by creating new operating models and deploying innovative technologies & people strategies.

Helen Wilson

Ipsos Global Chief Experience Officer for Customer Experience and Channel Performance

Helen is Global Chief Experience Officer for Customer Experience and Channel Performance at Ipsos. She has significant leadership, CX and research experience, and is a frequent speaker, chair and judge at industry events, including being the Chair of Judges for the European Contact Centre and Customer Service Awards (ECCCSA). Helen hosts Customer Perspective: Customer Perspective: An Ipsos podcast | Ipsos, a podcast aimed at listeners who are concerned with ensuring Customer Experience delivers on the Brand Promise.

Helen is passionate about unlocking potential; she is a trained business coach, with a focus on supporting future leaders. She is a member of Ipsos’ global Gender Balance Network leadership team, charged with inspiring women to reach their full potential.

Mark Hillary

Carnaby Content Host & Presenter- CX Files Podcast

Mark Hillary is a British writer and blogger based in São Paulo, Brazil. His industry analysis and research focuses on forward-looking CX, technology, work, and globalisation. This year he has published two books, one focused on how C-level executives are using blogs and social media to interact with customers and one a complete re-write of all Shakespeare’s sonnets reduced to Twitter format. In the past decade he published another dozen books exploring business strategies. He is presently working on a new book focused on how content marketing with LinkedIn can dramatically improve customer relationships and lead to increased sales. An IT director in the City before writing professionally Mark has a pragmatic view on how technology is shaping executive decision-marking today and he is often asked to ghostwrite for several leading international CEOs, diplomats, and politicians. Mark has worked with the UN and several governments on outsourcing strategies in locations such as India, Bangladesh, and Nigeria and he is well-known as a live blogger of major events, including the 2010 UK general election for Reuters and 2012 London Olympic Games as an official storyteller. Today his media work can usually be found in the Huffington Post, LinkedIn, and on the Engage Customer blog.

www.markhillary.com

Martin Hill-Wilson

Brainfood Consulting Founder

I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.

Pete Evia Rhodes

PetLab Co. Director of Lifecycle Marketing

Pete is a true customer champion, using insight with innovation to help successfully develop customer centric propositions. These have included BT Mobile, A.I led content recommendations at The Times, alongside award winning contact centres. He's currently Head of Customer Engagement at Simplyhealth, leading their omni-channel CRM Strategy & MarTech evolution. Additionally Pete's key noted at Engage, INMA, and CCW. He's been published in the Chartered Institute of Marketing, as well as The Harvard Business Review. Recognised by Customer Experience Magazine as one of the top 50 most influential professionals in customer experience.

Chris Burton

Aurora Energy Research Senior Business Programme Manager

Chris has extensive experience in developing strategies for business success through her roles in Blue Chip technology companies, where she honed her expertise of employee engagement across customer service, operations, and C-suite support roles. Currently, at Aurora Energy Research in Oxford, Chris is instrumental in supporting the leadership team as they navigate the exciting challenges posed by significant growth in global energy markets.

Mike Owen

Mike Owen Media Managing Director

Radio from cradle to grave. National and regional PR and event liaison at all levels for major indoor music shows and outdoor festivals. Training at the highest level and accredited training for the major examining bodies. Currently finalising entrants for event management and the creation of a pan-European course for event managers.

Nick King

AutoTrader Insights Director

A consumer psychologist and expert in digital media and marketing, possessing the experience to analyse and interpret trends in consumer adoption of technology and develop strategies for customer acquisition and retention through digital and offline channels.

Nick joined Auto Trader in January 2007 running Business Intelligence and in 2010 built the retailer insight team running master classes and webinars. He also makes short films to evangelise about data and Insight and speaks regularly at conferences in Europe, Canada and North America.

Nick is also a visiting lecturer in consumer psychology at Anglia Ruskin University, Cambridge.

After graduating from Loughborough in 1986 , Nick spent years in advertising and planning at Dorlands and Lintas, was a guitarist with Great Northern Electrics, a publisher on HiFi magazines at Petersen/EMAP and a research Director at Media agency Carat/Difiniti responsible for a team of researchers advising a range of Blue-chip clients on the development of their marketing and communications strategies in the Digital arena.

Brian Manusama

Actionary Executive Partner

Throughout my career, I have been at the forefront of delivering impact at scale, leveraging cutting-edge technology to resolve today’s business challenges and prepare for tomorrow’s Environmental, Social and Governance (ESG) challenges. My passion for customer engagement, digital business, artificial intelligence and customer experience focused leadership have been a consistent theme in my career.

Anna Wilcox

Bupa Head of Customer Experience

Anna is an established customer experience and marketing professional with a proven track record of delivering excellent commercial performance over the 20 years of my career.
I started my career in marketing, planning and driving growth for large corporate organisations across industries such as health insurance, the motor trade, pharmacy and IT. Over the years my passion for marketing sparked an interest in customer behaviour and 6 years ago I moved into the Customer Experience profession.
I now head up the Customer Experience function at Bupa Insurance, aiming to be the world’s most customer centric healthcare organisation.
All helping to achieve our purpose of helping people live longer, healthier and happier lives and making a better world.

Jo Moffatt

Engage for Success Strategy Director

Jo has been a volunteer with the Engage for Success movement since its launch. As Strategy Director she sits on the Core Team and co-hosts the weekly Engage for Success radio show. EFS radio draws guests from across the engagement world with interesting stories to share. The Engage for Success agenda is absolutely aligned with Jo’s vision ‘to make workplaces better places to be’. Jo’s ‘day job’ is MD and founder of Woodreed, a specialist ad agency who use the tools, techniques, creativity and insight of the advertising world to engage employees inside organisations. Jo is passionate about brands and their power to move people. She is equally passionate about employee engagement and its vital role in delivering a high performing organisation. Put the two together and she becomes almost evangelical about the power a well-positioned and consistently delivered brand has as a catalyst for employee engagement and business success.

Cathy Brown

Handley Studios Ltd. Co-Founder

Cathy (she/her) works with people and organisations to create inclusive, healthy and more productive workplaces that work for everyone.

A renowned leader, speaker and communicator, Cathy blends curiosity and empathy with deep cross-sector experience. She prides herself on helping people move out of stressful situations to create human-focused workplace cultures where compassion and connectedness – and people – are encouraged and valued.
Cathy has led organisations across a range of industries including Engage for Success (the UK’s movement for Employee Engagement), and has helped to transform many more through her work as Capability Brown, and most recently at Management Geek.
Cathy carries her personal experience of neurodivergence into the solutions she co-creates with her clients, through conversations, commitment and curiosity - helping them to manage themselves and their teams in ways that work for everyone.

Mike Gibney

NHS Director of Workforce at The Walton Centre NHS Foundation Trusthr

Mike is the Director of Workforce and Innovation at the Walton Centre NHS Foundation Trust where he has worked since 2013. He is the Trust lead for HR, OD, Communications, Fundraising, Research and Innovation. The Trust is currently accredited in Investors in People as gold and holds the Investors in People Health and Wellbeing award. The organisation was rated as outstanding by the Care Quality Commission in 2020.

Mike’s work on innovation enables him to work very closely with consultants on spread and adoption of new technology and new ways of working. He is a Board member at the North West Innovation Agency that seeks to drive innovation across the NHS. He is engaged with the local business community through various professional bodies and is passionate about joint working with the private sector.

Mike joined the NHS in 2009 following a successful career in local government and the third sector. He has a collaborative approach to leadership based upon clear values that have enabled him to achieve transformational change.

Frazer Rendell

E-Trinity Consultancy Director

After 25 years in operational roles in hospitality, retail and healthcare at a national and international level, Frazer set up e-trinity consultancy who specialise in creating high performing teams by turning the theory of engagement into practical and measurable tools, to increase engagement and improve organistational efficiency and effectiveness.

Frazer is also a regional ambassador for Engage for Success in the South East and chairs the research group for Engage for Success, which is looking at the impact of Performance Management on Engagement, in collaboration with Cranfield. He is a regular speaker on engagement at events such as the CIPD Employee Engagement Conference and is guest lecturer at Coventry and Oxford Brookes University, as well as writing articles for People Management, The Telegraph and Thomson Reuters.

Frazer likes to also keep up to date with current trends in hospitality, retail and healthcare by working with other organisations to improve their clients service delivery and is a governor of an NHS mental health trust.

Jo Dodds

Engage for Success Co-Strategy Director

As co-Strategy Director of Engage for Success, Jo is focused on spreading the word about employee engagement and shining a light on good practise, inspiring people and workplaces to thrive. She also co-hosts the long running weekly Engage for Success radio podcast talking all things employee engagement with a wide range of guests from all over the world. Her corporate background is in regional and national HR and training roles within large retail and leisure organisations. She started her own business in 2005 and has since worked with people and organisations to take advantage of the digital and social media opportunities to create engagement with customers, employees and other stakeholders.

Charlotte Dahl

Woodreed Creative Planning Director

Charlotte is a director at specialist advertising agency Woodreed. She's an accomplished speaker, writer and facilitator, with a unique view on employee engagement and internal communications, having spent equal parts of her career in consumer, then employee communications. Having worked for clients spanning every industry sector, including Marks & Spencer, The National Lottery, Volkswagen Group, Jaguar Land Rover, Guinness World Records and the NHS, she brings the rigour of consumer marketing into internal communications. She is passionate about raising the profile, standards and effectiveness of internal communication, believing employees AND customers deserve the same reverence, effort and creativity in communication. Appearing on stages at home and abroad, she's talked for senior leadership summits and in-house teams as well as for the CIPD, Institute of Internal Communications, Engage for Success and at ABTA's travel convention in Malta. She's a regular chair for Engage Business Media's events and delivers training for the IoIC.

Victoria Silverman

Financial Markets Standards Board Head of Communications

Currently Head of Communications at the Financial Markets Standards Board, Victoria has a background in communicating for large and complex organisations, including London Stock Exchange Group, Refinitiv, Deloitte and ITV. She writes for CEOs and brings creativity and techniques from agile working into communications including crowdsourcing, market testing and fast experiments to engage audiences and encourage ‘bottom up’ comms aligned to strategy. Board member of the International Association of Business Communicators and Corporate Advisory Board advisor to the charity Urban Synergy, Victoria loves writing a good speech or feature film, watching way too much Netflix and enjoys running the streets of London.

Nicholas Brice

Soul Corporations CEO

Nicholas Brice is our Guest Editor and CEO of Soul Corporations®. He is seasoned managing consultant, speaker coach and masterclass facilitator. He has helped deliver human-centred development and culture change programmes to achieve customer and employee experience KPI outcomes for major brands including British Airways, American Express, Unipart, Toyota, Wickes, Brighton and Hove Albion FC, Tottenham Hotspur FC, Progress IT, Servier Pharmaceuticals. He is a triple winner of National Training Journal Gold Awards, a winner of Engage Media Award for Best Customer and Employee Engagement Programme and four times finalist.

Karine Cardona-Smits

Forrester Senior Analyst

Karine Cardona-Smits coaches and mentors experience design leaders and their teams to drive impact. With over 20 years of professional experience in digital and a background in psychology, she provides guidance to leaders in Customer Experience, Digital, Design, and Product to tackle their biggest challenges and stay ahead in a constantly changing landscape. As a former Senior Analyst at Forrester Research, she conducted extensive research and authored actionable reports on customer experience, service design, UX, and experience design. She is also a sought-after keynote speaker at customer experience and design events, sharing her expertise with a wider audience.

LinkedIn Profile https://www.linkedin.com/in/karinecardona/

Website https://www.karinecardona.com

Lynzi Ashworth

Aon Marketing Director

Lynzi is a marketing leader who loves is fascinated by people and technology. Lynzi leads by fostering a culture of data lead decision making overlaid with marketing magic - driving commercial growth by connecting businesses and clients through storytelling and immersive experiences. Lynzi is currently leading a global digital marketing transformation program to support the continual growth of £11bn professional services organisation, as it merges with a similar sized organisation.

Pamella Barotti

Microsoft UK Head of Customer Advocacy

Pamella is a strategic global marketing, communications and advocacy lead with 15+ years’ experience in Technology and Financial Services. She is a board member of the Chartered Institute of Marketing (Greater London Chapter), the world's leading professional marketing body, and is a guest lecturer at Birkbeck University of London. Has a strong background in developing and implementing successful marketing and communications strategies and multi-channel programs across local and global markets, which increased brand awareness, improved customer and partner experience and supported multimillion-dollar revenue goals. Pamella has worked for start-ups, medium-sized and global organizations and prestigious brands including Microsoft, AWS, Mastercard, Oracle, Shell, and S&P Dow Jones.

Jennifer Shaw-Sweet

LinkedIn EMEA Lead B2B Institute

Jenny is the EMEA Lead B2B Institute. After 20 years in top 10 network agencies working across blue-chip international accounts, Jenny joined LinkedIn to work in the B2B Institute, a thinktank at LinkedIn. The B2B Institute is committed to impartial and independent thinking that gives open access to the best B2B research using data from within and outside LinkedIn Her research interests lie in business, marketing, branding, the power of creativity and ‘on the side’ - law, human rights and anthropology.

Francesco Federico

S&P Global Global CMO

Francesco is a visionary intrapreneur with over 15 years of experience in steering product development and commercialization across a spectrum of industries. His role as a transformational leader has catalyzed business acceleration for Fortune 200 brands across the globe. Francesco's expertise spans product management, marketing, and technology, underpinning his success in building and nurturing high-caliber teams across Europe, Asia, and the United States.Francesco's early work in artificial intelligence, especially its use in legal practices while he was reading law, laid the foundation for his innovative career. Presently, as the Global Chief Marketing Officer at S&P Global Ratings, he is instrumental in enhancing the company's brand presence, amplifying content and solution awareness, and stimulating demand.
Francesco's career is adorned with digital milestones that have pivoted major brands to the forefront of their industries. Noteworthy achievements include the launch of Vodafone's inaugural self-care mobile application MyVodafone and the deployment of a pioneering real-time dynamic pricing algorithm on Acer's e-commerce platform. His tenure at JLL was marked by a remarkable revenue surge—from doubling it to over $16 billion within seven years—attributable to his strategic overhaul in sales, marketing, and digital product spheres, emphasizing change management and people development.
Beyond the professional world, Francesco resides in West London, where he indulges in his passions for the culinary arts, aviation, and hiking, enriching his personal and professional life with diverse perspectives and experiences.

Harjeet Singh

Finastra Sr Director Marketing and Demand Generation Operations

Harjeet is a marketer with a technical and business background. He is data-driven and has working experience in the financial software (Fintech), Telecom and Technology verticals. Harjeet currently works as Sr Director looking after global Marketing and Demand Gen Operations. The scope includes the Martech Stack, Strategic change projects, data, reporting and Marketing best practices.

Over his career, Harjeet has worked in various global leadership roles covering B2B End2End Marketing functions like Field, ABM / Operations / Digital / Strategy & Planning across various Go to Market channels. He has also supported C-level executives and the Board on strategic projects, corporate and marketing strategy, and brand development.

Tony Miller

CMO, expert in Digital Transformation, Brand-building, Consumer Experiences, and Marketing Technology

Tony is passionate about the consumer - giving them the best experience through creative storytelling - fueled by the right mix of insight, data, and technology. He's a Digital Transformation Expert at heart, with over 25 years in the business, on both agency and client side, recently being named in DataIQ100 and Marketing Week's Top 100 Most Effective Marketings in the UK, and in the Top 10 of Media, Telecoms, and Entertainment. He is currently a Board Member at Festival of Marketing, Econsultancy, and DMA UK > Previous to that he spent 3 years as the VP, Digital & Growth Marketing at WW (Weight Watchers reimagined) and 5 years at The Walt Disney Company as VP Digital Marketing & CRM, EMEA.

Ruth Oakey

Eckoh Global Marketing Director

Ruth has over 25 years’ global B2B marketing experience, working across both the public and private sectors. She has extensive experience directing global marketing operations, leading cross-functional teams, and delivering strategic marketing plans aligned to business success. She is well-versed in insight-led demand generation, account-based marketing, and global go-to-market planning to achieve business objectives.

Kate Philpot

Getty Images Vice President, Global Sales Enablement

Kate Philpot is Vice President of Global Sales Enablement at Getty Images. She leads a team based across three continents and is responsible for company-wide Sales and Service training, coaching and enablement programmes. She joined Getty Images in 2015, having acquired sales, sales leadership, enablement and HR experience at Mars Inc, Glaxo Smith Kline, Shell UK and as a consultant.  She’s a regular speaker at industry events on the critical importance of sales enablement and coaching in under-pinning and sustaining professional development. Additionally, she’s current Co-Chair of the Getty Images Multi-Culture Network ERG and sits on the advisory board of GTA Black Women in Tech.

Phil Hobden

Know it Head of Growth & Strategy

Phil has spent over 15 years in financial services & the Fintech accountancy sectors, working for some of the most innovative businesses in these industries, including Intuit, Natwest Banking Group and Wolters Kluwer. Phil is now the Head of Strategy & Growth for credit management fintech platform Know-It. Know-it is a platform that enables a business to effectively manage all their credit processes, to mitigate risk and to get a better understanding of their customers.

Phil is a business and strategy contributor for Elite Business Magazine online, a featured writer for Engage Sales, a serial podcast host including his latest project ‘The Story of’, judge for UK Business Tech awards & the Global Tech awards across 2021 to now , a public speaker (having spoken at Elite Business Live x3, Accountex x3, Accountex North, QuickBooks Get Connected, Customer Engagement Transformation Conference and more) and has guested on numerous industry podcasts and industry webinars including with the ACCA, Accounting Influencers, Humanise The Numbers, Advance Track and others.

Phil has worked with partners, practice owners, accountants and bookkeepers in the UK, South Africa and beyond, from Top 5 through to leading niche and boutique firms, helping them implement new technology, change processes and launch new service lines to better support their own practices and as well as their SMB clients.

For me of Phil connect with him on Linkedin here: www.linkedin.com/in/philhobden/
For more on Know-It visit: www.know-it.co.uk

Anthony Tripyear

StarTech.com Director, Global Sales Operations & Enablement

As Director of Global Sales Operations and Enablement, I listen to our customers and understand what their needs are, then I develop ways of adding value to them. I lead a team of senior Sales and Marketing leaders based all over the world. I love the technology industry – it is as exciting today as it was when I started my career over 20 years ago.

“The team had a fantastic night celebrating the win. Our award is now proudly displayed in our awards cabinet.”

Director of Marketing, DPD Group

Objectives

This judging criteria looks at whether the organisation provides clear evidence and well thought out understanding of the strategy and requirements.

Innovation

The judges will look at whether the entry demonstrates innovation, uniqueness and a forward thinking approach

Execution

Within this criteria, our expert judges will look at how the strategy executed and what made it work so well.

Success

When writing your entry, it's important that you clearly demonstrate your success with solid accountable evidence and, ultimately, why it should win.

ENGAGE BUSINESS MEDIA EVENTS

EMPLOYEE ENGAGEMENT SUMMIT

Putting the employee at the heart of the organisation and focusing on key issues, challenges and opportunities around engaging our people. Now in its 12th year and Europe’s largest event of its kind, engaged employees are more important to organisations than ever before.

LONDON - 22nd MAY, 2025

See Event Info

CUSTOMER ENGAGEMENT SUMMIT

The industry’s largest event is in it's 16th year and promises a jam-packed day of diverse content covering all aspects of Customer Engagement. We’re living in the most transformational period than many of us will ever experience, where the experiential aspect of customer engagement is more important than ever.

LONDON - 9th OCTOBER, 2025

See Event Info

ENGAGE AWARDS

The Engage Awards, now in their 10th year, celebrates engagement across customer, employee, sales, and marketing, reflecting the depth of the relationship and the degree of active participation and connection. Together, these engagement efforts contribute to organisational success and sustained growth.

LONDON - 11th NOVEMBER, 2025

See Event Info

meet the winners of 2024

The Engage Awards, celebrate engagement across customer, employee, sales and marketing. reflecting the depth of the relationship and the degree of active participation and connection.

ENGAGE AWARDS 2025

OLD BILLINGSGATE, LONDON

TUESDAY 11TH NOVEMBER

now in their 10th year

2024 ENGAGE AWARDS AT A GLANCE

The award categories

Customer Awards

Employee Awards

Sales Awards

Marketing Awards

2024 SPONSORS

Verint

Happiness Index

Forty1

Freshworks

Axonify

WorkBuzz

Zendesk - Customer

NKD

Blackhawk Network

Gong

QUICK FACTS

40+ CATEGORIES

700+ GUESTS

£165+VAT PER ENTRY

6 ENTRY QUESTIONS

What to expect

Award categories

Engage Customer

Engage Employee

Engage Sales

Engage Marketing

MEET THE 2024 WINNERS

OUR AWARDS JUDGES

Gerry Brown

Ian Naylor

Helen Wilson

Mark Hillary

Martin Hill-Wilson

Pete Evia Rhodes

Chris Burton

Mike Owen

Nick King

Brian Manusama

Anna Wilcox

Jo Moffatt

Cathy Brown

Mike Gibney

Frazer Rendell

Jo Dodds

Charlotte Dahl

Victoria Silverman

Nicholas Brice

Karine Cardona-Smits

Lynzi Ashworth

Pamella Barotti

Jennifer Shaw-Sweet

Francesco Federico

Harjeet Singh

Tony Miller

Ruth Oakey

Kate Philpot

Phil Hobden

Anthony Tripyear

VENUE DETAILS

Old Billingsgate, London

HOW THE JUDGES SCORE ENTRIES

ENTRY RULES AND REQUIREMENTS

ENGAGE BUSINESS MEDIA EVENTS

EMPLOYEE ENGAGEMENT SUMMIT

CUSTOMER ENGAGEMENT SUMMIT

ENGAGE AWARDS