The Customer, Employee, Marketing and Sales Engagement Awards

now in their 10th year

Our holistic approach recognises that various aspects of an organisation, including customer interactions, employee satisfaction, successful sales processes and marketing efforts collectively contribute to the overall human experience associated with a brand and go beyond individual transactions to encompass the entire journey and relationship between stakeholders.

Customer engagement leads to increased loyalty, positive word-of-mouth, and enhanced profitability. Employee engagement results in higher productivity, reduced turnover, and a culture of innovation. Sales engagement drives improved sales performance, stronger customer relationships, and efficient sales processes, while marketing engagement increases brand awareness, conversion rates, and fosters meaningful customer connections.

GUESTS

The award categories

Customer Awards

Excellent customer service leads to positive word-of-mouth, repeat business, and brand loyalty. Effective customer service contributes to the sales process creating satisfied customers who are more likely to make repeat purchases and recommend.

See the award categories

Employee Awards

Engaged, motivated, and well-trained employees contribute to a positive workplace culture, effective service delivery, and successful sales. Their needs, preferences, and experiences directly impact how a business operates.

See the award categories

Sales Awards

The sales process involves interactions between sales representatives and new and potential customers, so building relationships, understanding customer needs, and providing solutions are critical. Sales teams often play a significant role in shaping the customer experience.

See the award categories

Marketing Awards

A brand is not just a logo, it represents the values, reputation, and perceptions associated with a business. Both employees and customers contribute to shaping the brand through their experiences and interactions.

See the award categories

QUICK FACTS

40+ CATEGORIES

700+ GUESTS

£165+VAT PER ENTRY

6 ENTRY QUESTIONS

What to expect

Best Use of Customer Insight

This Award will go to the organisation that best demonstrates an insight into the needs and behaviours of its customers. This demonstration of understanding will have attracted, retained and influenced customers to gain increased customer loyalty and satisfaction. Results will be measurable and will have had a positive contribution to the performance and/or profitability of the organisation

Best Customer Centric Strategy

This Award will go to the organisation that has successfully implemented a strategy that puts the customer at the heart of everything they do. The success of the strategy must be measurable and have made a positive contribution to the overall customer experience offering.

Best Customer Service Team

For customer service teams who create excellent customer experiences via each channel that they operate within. Entries should include evidence of how the team work together to deliver the CX, evidence of a true customer centric culture and evidence of customer satisfaction results.

Best Use of Innovation in Customer Engagement

This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of customer engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates.

Best use of Technology in Customer Engagement

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of customer engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Great Place to Work

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

Best Use of Training

This Award will go to the organisation that can best demonstrate how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.

Best Customer Loyalty and Retention Strategy

This award celebrates those organisations that have implemented effective customer strategies that have resulted in long-lasting relationships. Results must be measurable and have made a positive contribution to the overall customer engagement offering.

Overall Customer Experience Excellence Award

This award celebrates those organisations that deliver exceptional end-to-end customer experiences. This category recognises outstanding commitment to customer satisfaction through innovative strategies, seamless interactions, and a holistic approach. Honoring those who consistently elevate the overall customer journey, setting the standard for excellence in customer engagement.

Best Vulnerable Customer Strategy

This category recognises initiatives that prioritise inclusivity and tailored support for vulnerable customers through innovative approaches, proactive outreach, and impactful solutions. Judges seek measurable outcomes, sustainability, and a strong commitment to enhancing accessibility, trust, and the customer experience for those who need it most.

Best Implementation of AI in Customer Engagement

This category recognises innovative strategies that effectively integrate AI technologies to enhance customer engagement and service. Judges look for the use of AI to personalise interactions, streamline processes, and improve customer experiences. Successful entries will demonstrate how AI has been implemented to drive measurable improvements in customer engagement and business outcomes.

Best Use of Social Media

This category recognises the best use of social media to drive marketing and customer engagement. Judges look for campaigns that creatively leverage social platforms to connect with audiences, build brand loyalty, and encourage meaningful interactions. Successful entries will demonstrate how social media was used strategically to enhance customer experience and deliver measurable business results.

Best Use of Personalisation

This category recognises the most effective use of personalisation to enhance customer engagement and deliver tailored experiences. Judges seek strategies that leverage data and insights to create unique, relevant interactions across channels. Successful entries will demonstrate how personalisation has been used to build stronger customer relationships and drive measurable business outcomes.

Great Place to Work

Best Employee Wellbeing Strategy

This Award will go to the organisation that has implemented a strategy to support and improve the wellbeing of its employees’ mental, financial and physical health. The implementation of the employee wellbeing strategy must be measurable and have made a positive contribution to the overall employee experience offering.

Best Use of Training

This Award will go to the organisation that demonstrates how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.

Best use of Voice of the Employee

This Award will go to the organisation that introduced an effective, sustainable and successful VOE programme that improves its understanding and insight of its people and their working lives and has used that programme to improve its employee engagement offering. The implementation of the VOE programme must be measurable and have made a positive contribution to the overall engagement levels of its employees.

Best Use of Innovation in Employee Engagement

This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of employee engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates.

Best use of Technology in Employee Engagement

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of employee engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Diversity & Inclusion Strategy

This Award will go to the organisation that has successfully implemented a strategy that has improved diversity, inclusion and belonging within their organisation. The success of this strategy must be measurable and have made a positive contribution to the overall employee experience.

Best Internal Communications Strategy

This Award will go to the organisation that has introduced an effective , sustainable and successful Internal Communications strategy that has improved its understanding and insight of employee behaviour and needs, and has used that strategy to improve its employee experience offering. The implementation of the Internal Communications strategy must be measurable and have made a positive contribution to the overall employee experience offering.

Best Employee Engagement Team

For employee engagement teams who create excellent employee experiences at every touchpoint. Entries should include evidence of how the team work together to deliver the employee experience, evidence of a thriving workplace culture and evidence of employee satisfaction results.

Organisational Culture

This category celebrates those organisations harnessing collaboration, inclusivity, and employee wellbeing regardless of employees' physical location. We'll be recognising those organisations that prioritise and cultivate an exceptional workplace culture.

Vision & Values

This category celebrates organisations with a strong commitment to aligning employee beliefs with corporate ideals. We'll be recognising those who foster a sense of purpose, cohesion, and passion, driving collective success.

Best Talent & Recruitment Strategy

This category recognises initiatives that prioritise attracting, retaining, and nurturing top talent through innovative recruitment strategies and employee-focused programmes. Judges seek approaches that demonstrate measurable success, inclusivity, and long-term impact, showcasing a commitment to building a skilled, diverse, and engaged workforce that drives organisational growth and success.

Best Employee Engagement Strategy

This category recognises initiatives that unify every aspect of the employee experience to drive engagement, wellbeing, collaboration and development. Judges seek strategies that integrate motivation, satisfaction, and productivity through cohesive programmes, clear communication, and strong leadership. Successful entries will demonstrate how the strategy creates a unified, impactful employee journey that creates a supportive and high-performing work environment.

Best Implementation of AI in Employee Engagement

This category recognises innovative uses of AI to enhance employee engagement and improve employee experiences. Judges seek strategies that effectively integrate AI to personalise employee interactions, streamline communication, and support development. Successful entries will demonstrate how AI has been used to create a more engaging, efficient, and supportive work environment with measurable results.

Best Cross-Functional Collaboration Strategy

This category recognises exceptional cross-functional collaboration that drives business success. Judges look for initiatives where teams work together effectively despite physical location to achieve shared goals, enhance innovation, and deliver tangible results. Successful entries will demonstrate how collaboration across functions has improved performance, customer outcomes, and overall organisational growth.

Great Place to Work

Sales Transformation

This category recognises initiatives that drive significant change in sales strategies, processes, and performance. Judges seek transformative approaches that leverage technology, data, and innovative techniques to enhance sales efficiency, customer targeting, and overall outcomes. Successful entries will demonstrate measurable improvements in sales growth, team performance, and customer relationships.

Best Use of Account-Based Marketing (ABM)

This category recognises those organisations who have successfully implemented an account-based marketing strategy that has positively impacted the organisation through customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Lead Generation

This category recognises those marketing teams (and their colleagues in sales) for their demand generation programmes. Results must be measurable and have made a positive contribution to the overall performance of the organisation.

Best Use of Social Media

Great Place to Work

Best Use of Account-Based Marketing (ABM)

Best Use of Live, Digital And/or Hybrid Events Marketing

Events marketing is a huge revenue source for organisations. This category recognises those organisations who are using events as part of their marketing strategy, whether that's internal or external events. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Example of Marketing Engagement

This award will go to the organisation who has successfully implemented a marketing strategy that has improved overall engagement with the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Lead Generation

Content Marketing

This category recognises those who creating and distributing compelling content that engages, educates, and inspires target audiences. This category celebrates the power of content to drive brand awareness, lead generation, and business success. Results must be measurable and have made a positive contribution to the overall performance of the organisation.

Best Data-Driven Marketing Strategy

This category recognises strategies that leverage data to drive informed decision-making, enhance customer insights, and deliver personalised, targeted campaigns. Judges look for innovative use of data analytics, segmentation, and measurement to optimise marketing efforts and achieve measurable results. Successful entries will demonstrate how data drives strategic growth and customer engagement.

Marketing Campaign of the Year

This category recognises outstanding marketing campaigns that deliver exceptional results through creativity, strategy, and execution. Judges look for campaigns that effectively engage target audiences, drive measurable business outcomes, and showcase innovative use of channels and tactics. Successful entries will demonstrate how the campaign stands out in terms of impact, creativity, and success.

Best Use of Social Media

Best Use of Personalisation

Gerry Brown

Customer Lifeguard Chief Customer Officer

Gerry Brown, aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy. Gerry has provided organizational leadership on people development, business transformation, customer engagement and technology enablement for some of the largest companies in the UK, Canada, and EMEA. These include National Express, Nutricia, The Royal Albert Hall, Endsleigh Insurance, O2, Screwfix, Sage, Sky, Bell Canada and TELUS. He is a frequent speaker, chairperson, panellist and facilitator at conferences, webinars, company events and other business gatherings, where his many years of business and customer service experience provide stimulating, thought-provoking engagement and audience participation. He is also a published author and his new book When a Customer Wins, Nobody Loses is available on Amazon to help business leaders to create winning and memorable customer experiences.

Mark Hillary

Carnaby Content Host & Presenter- CX Files Podcast

Mark Hillary is a British writer and blogger based in São Paulo, Brazil. His industry analysis and research focuses on forward-looking CX, technology, work, and globalisation. This year he has published two books, one focused on how C-level executives are using blogs and social media to interact with customers and one a complete re-write of all Shakespeare’s sonnets reduced to Twitter format. In the past decade he published another dozen books exploring business strategies. He is presently working on a new book focused on how content marketing with LinkedIn can dramatically improve customer relationships and lead to increased sales. An IT director in the City before writing professionally Mark has a pragmatic view on how technology is shaping executive decision-marking today and he is often asked to ghostwrite for several leading international CEOs, diplomats, and politicians. Mark has worked with the UN and several governments on outsourcing strategies in locations such as India, Bangladesh, and Nigeria and he is well-known as a live blogger of major events, including the 2010 UK general election for Reuters and 2012 London Olympic Games as an official storyteller. Today his media work can usually be found in the Huffington Post, LinkedIn, and on the Engage Customer blog.

www.markhillary.com

Martin Hill-Wilson

Brainfood Consulting Founder

I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.

Marcus Hickman

Davies Hickman Managing Director

Jo and Marcus are founders of Davies Hickman Partners, set up in 2007. Responsible for one of the longest-running tracker studies of customer contact – The Autonomous Customer – they are market research advisers to the customer experience and contact centre industry, that includes some of the leading customer service associations. In 2023, Davies Hickman Partners were finalists in the Content Marketing Institute awards for research on AI for CX. Jo is on the BSI and ISO committee responsible for developing Contact centre, Customer service excellence and Complaint handling standards.

Mike Owen

Mike Owen Media Managing Director

Radio from cradle to grave. National and regional PR and event liaison at all levels for major indoor music shows and outdoor festivals. Training at the highest level and accredited training for the major examining bodies. Currently finalising entrants for event management and the creation of a pan-European course for event managers.

Brian Manusama

Actionary Executive Partner

Throughout my career, I have been at the forefront of delivering impact at scale, leveraging cutting-edge technology to resolve today’s business challenges and prepare for tomorrow’s Environmental, Social and Governance (ESG) challenges. My passion for customer engagement, digital business, artificial intelligence and customer experience focused leadership have been a consistent theme in my career.

Anna Wilcox

Bupa Head of Customer Experience

Anna is an established customer experience and marketing professional with a proven track record of delivering excellent commercial performance over the 20 years of my career.
I started my career in marketing, planning and driving growth for large corporate organisations across industries such as health insurance, the motor trade, pharmacy and IT. Over the years my passion for marketing sparked an interest in customer behaviour and 6 years ago I moved into the Customer Experience profession.
I now head up the Customer Experience function at Bupa Insurance, aiming to be the world’s most customer centric healthcare organisation.
All helping to achieve our purpose of helping people live longer, healthier and happier lives and making a better world.

Jo Moffatt

Engage for Success Partnerships & Strategy Director

Jo has been a volunteer with the Engage for Success movement since its launch. As Partnerships & Strategy Director she sits on the Advisory Board and co-hosts the weekly Engage for Success radio show, interviewing guests from across the engagement world. The EFS agenda is absolutely aligned with Jo’s vision ‘to make workplaces better places to be’. As passionate about brands and their power to move people as she is about employee engagement and its vital role in delivering a high performing organisation, Jo put the disciplines together as founder of a leading creative consultancy, leveraging the creative and insight led approach of the advertising world to engage employees inside organisations. Jo becomes almost evangelical about the power a well-positioned and consistently delivered brand has as a catalyst for employee engagement and business success - creating cultures that make workplaces work, for employees as well as shareholders and stakeholders.

Cathy Brown

Handley Studios Ltd. Co-Founder

Cathy (she/her) works with people and organisations to create inclusive, healthy and more productive workplaces that work for everyone.

A renowned leader, speaker and communicator, Cathy blends curiosity and empathy with deep cross-sector experience. She prides herself on helping people move out of stressful situations to create human-focused workplace cultures where compassion and connectedness – and people – are encouraged and valued.
Cathy has led organisations across a range of industries including Engage for Success (the UK’s movement for Employee Engagement), and has helped to transform many more through her work as Capability Brown, and most recently at Management Geek.
Cathy carries her personal experience of neurodivergence into the solutions she co-creates with her clients, through conversations, commitment and curiosity - helping them to manage themselves and their teams in ways that work for everyone.

Karine Cardona

Ex-Forrester Coach

Results-driven professional with 20 years of experience in design, design management and customer experience (CX). Critical thinker and problem solver adept at tackling complex challenges blending a strong foundation in psychology with design thinking. Passionate about fostering collaboration, developing talent and creating meaningful experiences. Highly motivated with a no-nonsense approach and a commitment to high-quality results. Known for being a thought-leader in experience design, a natural people-connector and team leader, a perceptive advisor and an inspiring public speaker.

Jo Dodds

Engage for Success Co-Strategy Director

As co-Strategy Director of Engage for Success, Jo is focused on spreading the word about employee engagement and shining a light on good practise, inspiring people and workplaces to thrive. She also co-hosts the long running weekly Engage for Success radio podcast talking all things employee engagement with a wide range of guests from all over the world. Her corporate background is in regional and national HR and training roles within large retail and leisure organisations. She started her own business in 2005 and has since worked with people and organisations to take advantage of the digital and social media opportunities to create engagement with customers, employees and other stakeholders.

Charlotte Dahl

Woodreed Managing Director

Charlotte is Managing Director of Woodreed, a consultancy that works with impact across Culture, Change, Communications and Coaching. An accomplished culture and communications consultant, speaker, writer, podcast host and facilitator, Charlotte has a unique view on culture, engagement and internal communications, having spent equal parts of her career in consumer, then employee communications. Having worked for clients spanning every industry sector, she brings the insight and quality from the world of advertising into organisational culture and communication. She is passionate about raising the profile, standards and effectiveness of internal communication and employee experience, believing employees deserve the same care, consideration, and creativity in communication as customers.

Victoria Silverman

Urban Synergy Head of Communications

Victoria Silverman (nee Harbord) is an experienced and passionate communications professional with more than 15 years working in leadership communications, employee engagement, and brand storytelling. She’s currently Head of Communications at Urban Synergy, a leading UK social mobility charity backed by advisers from Citi, Goldman Sachs, and London Stock Exchange, where she works alongside an inspiring team to help young people unlock their potential and amplify the organisation’s mission.

Throughout her career, Victoria has had the privilege of working with brilliant colleagues across global organisations, helping to shape and deliver communications that connect people, purpose, and business strategy. At the London Stock Exchange Group, she worked closely with the CEO and a global team to support leadership communications at key events like Davos and COP26. She also held senior roles at Refinitiv, helping to steer internal communications through its £26bn acquisition by LSEG and working with teams around the world to keep employees informed, supported, and engaged through the challenges of the COVID-19 pandemic.
Earlier in her career, Victoria worked for the Government Communication Service, Deloitte and ITV, contributing to leadership communications and internal engagement during periods of transformation and growth. Across all these roles, she’s been proud to collaborate with others to create meaningful campaigns and initiatives that bring people together and strengthen organisational culture.

Victoria has received industry recognition, including the Lotus Award for Culture and the Plain English Campaign Award. She is a firm believer in clear, honest communication and the power of storytelling to inspire and connect.

Outside of work, Victoria enjoys screenwriting, conservation projects (litter picking!!!), and parkrun. She’s delighted to be part of the Engage Awards judging panel, celebrating the inspiring work being done to engage employees and customers alike.

Nick Brice

Soul Corporations CEO

I help leaders and teams unlock their potential by transforming communication, developing soulful leadership, and driving measurable organisational success. As the CEO of Soul Corporations and White Room Theatre/Bite-Size Plays™, I create innovative, engaging programmes and coaching with my Soul Corporations' associates that inspire individuals to thrive in today’s dynamic, AI-powered world.

With a certification in Neuroscience in Business Leadership from MIT Sloan School of Management and a background in psychology, theatre, and TV production, I bring a unique blend of science, creativity, and practicality to my work. My approach combines cutting-edge insights with real-world applications, delivering lasting behavioural change for leaders and teams.

Francesco Federico

S&P Global Global CMO

Francesco is a visionary intrapreneur with over 15 years of experience in steering product development and commercialization across a spectrum of industries. His role as a transformational leader has catalyzed business acceleration for Fortune 200 brands across the globe. Francesco's expertise spans product management, marketing, and technology, underpinning his success in building and nurturing high-caliber teams across Europe, Asia, and the United States.Francesco's early work in artificial intelligence, especially its use in legal practices while he was reading law, laid the foundation for his innovative career. Presently, as the Global Chief Marketing Officer at S&P Global Ratings, he is instrumental in enhancing the company's brand presence, amplifying content and solution awareness, and stimulating demand.
Francesco's career is adorned with digital milestones that have pivoted major brands to the forefront of their industries. Noteworthy achievements include the launch of Vodafone's inaugural self-care mobile application MyVodafone and the deployment of a pioneering real-time dynamic pricing algorithm on Acer's e-commerce platform. His tenure at JLL was marked by a remarkable revenue surge—from doubling it to over $16 billion within seven years—attributable to his strategic overhaul in sales, marketing, and digital product spheres, emphasizing change management and people development.
Beyond the professional world, Francesco resides in West London, where he indulges in his passions for the culinary arts, aviation, and hiking, enriching his personal and professional life with diverse perspectives and experiences.

Harjeet Singh

Finastra Sr Director Marketing and Demand Generation Operations

Harjeet is a marketer with a technical and business background. He is data-driven and has working experience in the financial software (Fintech), Telecom and Technology verticals. Harjeet currently works as Sr Director looking after global Marketing and Demand Gen Operations. The scope includes the Martech Stack, Strategic change projects, data, reporting and Marketing best practices.

Over his career, Harjeet has worked in various global leadership roles covering B2B End2End Marketing functions like Field, ABM / Operations / Digital / Strategy & Planning across various Go to Market channels. He has also supported C-level executives and the Board on strategic projects, corporate and marketing strategy, and brand development.

Lynzi Ashworth

Chubb Head of Marketing Communications & Brand EMEA

I am fascinated by people and technology.

A dynamic marketing leader with extensive experience in developing and executing marketing, brand and communication campaigns across multiple regions. Results driven, creative and forward thinking, with expertise in analysis and quantitative problem-solving skills, adept at making critical decisions and managing large teams.

Pamella Barotti

Microsoft Global Marketing and Brand Leader

I am a highly energetic, creative, and strategic global marketing, communications, and advocacy leader with nearly two decades of experience in startups, medium-sized and global organizations, including Microsoft, Amazon Web Services, Mastercard, Oracle, and S&P Dow Jones.

I have led stakeholders and teams, and developed successful strategies and multi-channel programs across local and global markets, resulting in increased brand awareness, improved customer and partner experience, and supported multi-billion-dollar revenue goals.

I have served as a Board Member of the Chartered Institute of Marketing, the world's leading professional marketing body, for four years, and I have been a Guest Lecturer at the University of London (Master’s Degree) for the last six.

My unique combination of corporate experience across developed and emerging markets, strong academic background, coaching qualifications, and passion for empowering people and organizations to grow and thrive through the power of technology, enable me to deliver transformative results as a leader in the industry.

Jennifer Shaw-Sweet

LinkedIn EMEA Lead B2B Institute

Our work revolves around the following topics: Brand - Communications - Effectiveness - Strategy - Future of Business - Research - Insight - Thought Leadership - Best Practice - Partnerships - Think Tank - Challenging Assumptions -

Kate Philpot

Getty Images Vice President Global Sales Enablement

I am a Senior International Sales Enablement Leader, ICF Certified Coach and Independent Board Advisor working across highly regulated, fast-paced organisations to define strategies, challenge the status quo and deliver sustainable commercial and cultural change.

For the past decade, I have ascended through Getty Images in increasingly senior sales and service coaching, performance optimisation and training roles, currently as Vice President for Global Sales Enablement and ERG Co-Chair.

Alongside this, I am an Advisory Board Member for Black Women in Tech, helping them focus their short-, medium- and long-term strategic and tactical ambitions.

My earlier career includes founding and running a consultancy business specialising in commercial negotiation, sales skills, leadership and management training, working with major corporates. Prior to this, I was Director of Sales Capability at GlaxoSmithKline, having started at Mars and Shell.

Leveraging my substantial worldwide business development and training experience, including full life-cycle programme design and execution, and a passionate commitment to advancing DEI agendas, I drive talent acquisition and development and place diversity, equity and belonging at the core of commercial success and compliant ways of working.

With a reputation as an inclusive, pragmatic and motivational executive mentor, I support the design of digitally enabled processes and identify behaviours for customer-centric commercial success, while making a compelling case for greater professionalisation in sales.

As a thought leader and panel member, I present at major industry events and conferences including the Sales Enablement Collective Conference and Everywoman Summit.

In recent years, I have been shortlisted for the Novi Inspirational Leader Award and Computer Weekly’s ‘Most Influential Women in Tech’.

Phil Hobden

Silverfin UK Sales Lead

With over 15 years in financial services, fintech, and accountech, I’ve worked with some of the most innovative and influential companies in the industry, including NatWest Banking Group, Futrli by Sage, and Wolters Kluwer.

Now, as the UK Commercial Lead at Silverfin (part of Visma), I work alongside leading UK accounting firms—including many in the Top 100, such as BDO, Shaw Gibbs, and Gravita—helping them leverage market leading technology to enhance efficiency, transform processes, and drive new revenue streams.

A recognised thought leader, including being recognised as one of the Top 10 followed people in the accounting space on LinkedIn, I contribute business and strategy insights to Elite Business Magazine and Engage Sales, while also judging the prestigious UK Business Tech Awards and the Global Tech Awards since 2021.

I’m also a frequent speaker at major events such as Elite Business Live, Accountex (London & North), QuickBooks Get Connected, and the Customer Engagement Transformation Conference as well as creating & hosting several industry focused podcasts.

I have regularly been a guest on numerous leading industry podcasts and webinars, collaborating with organisations like ACCA, Accounting Influencers, and Humanise The Numbers.

Throughout my career, I’ve worked globally—partnering with Top 5 firms, niche practices, and boutique firms across the UK, South Africa, and beyond—to drive digital transformation and support SMBs in adopting smarter financial solutions.

Anthony Tripyear

StarTech Director, Customer Success

Anthony has been at Startech for over 10 years.

Arup Chakravarti

Equifax Sales Enablement & Operations Professional

Delivering sales productivity programmes with a clear, compelling ROI.

With roles in Sales Enablement, Sales Operations, Marketing Operations and Data & Analytics, I have over 15 years hands-on experience across B2B sales and marketing. In Financial Services, FinTech and B2B Software.

A unique skill set I’m extremely proud of.

I know the motivations, needs and language of each go-to-market function, and have successfully created consensus - even in some challenging alignment circumstances.

And I’ve been leveraging this skill set to help my clients, partners, community and mentees develop and grow in their professional lives.

I recently led the sales enablement and operations function at Equifax Europe, am a Fellow of The Institute of Sales Professionals and an Ambassador for the Sales Enablement Collective.

Juliette Harris

Sophos Director of Sales Enablement

Juliette has been at Sophos for over 13 years.

“The team had a fantastic night celebrating the win. Our award is now proudly displayed in our awards cabinet.”

Director of Marketing, DPD Group

Objectives

This judging criteria looks at whether the organisation provides clear evidence and well thought out understanding of the strategy and requirements.

Innovation

The judges will look at whether the entry demonstrates innovation, uniqueness and a forward thinking approach

Execution

Within this criteria, our expert judges will look at how the strategy executed and what made it work so well.

Success

When writing your entry, it's important that you clearly demonstrate your success with solid accountable evidence and, ultimately, why it should win.

ENGAGE BUSINESS MEDIA EVENTS

EMPLOYEE ENGAGEMENT SUMMIT

Putting the employee at the heart of the organisation and focusing on key issues, challenges and opportunities around engaging our people. Now in its 12th year and Europe’s largest event of its kind, engaged employees are more important to organisations than ever before.

LONDON - 22nd MAY, 2025

See Event Info

CUSTOMER ENGAGEMENT SUMMIT

The industry’s largest event is in it's 16th year and promises a jam-packed day of diverse content covering all aspects of Customer Engagement. We’re living in the most transformational period than many of us will ever experience, where the experiential aspect of customer engagement is more important than ever.

LONDON - 9th OCTOBER, 2025

See Event Info

ENGAGE AWARDS

The Engage Awards, now in their 10th year, celebrates engagement across customer, employee, sales, and marketing, reflecting the depth of the relationship and the degree of active participation and connection. Together, these engagement efforts contribute to organisational success and sustained growth.

LONDON - 11th NOVEMBER, 2025

See Event Info

OPEN FOR ENTRIES 2025

11 November | Old Billingsgate | London

The Engage Awards, celebrate engagement across customer, employee, sales and marketing.

reflecting the depth of the relationship between these functions.

ENGAGE AWARDS 2025

OLD BILLINGSGATE, LONDON

TUESDAY 11TH NOVEMBER

CONGRATULATIONS TO OUR 2024 WINNERS

now in their 10th year

VIEW THE 2025 ENTRY KIT

2025 ENGAGE AWARDS AT A GLANCE

The award categories

Customer Awards

Employee Awards

Sales Awards

Marketing Awards

2024 SPONSORS

Verint

Happiness Index

Forty1

Freshworks

Axonify

WorkBuzz

Zendesk - Customer

NKD

Blackhawk Network

Gong

QUICK FACTS

40+ CATEGORIES

700+ GUESTS

£165+VAT PER ENTRY

6 ENTRY QUESTIONS

What to expect

Award categories

Engage Customer

Engage Employee

Engage Sales

Engage Marketing

MEET THE 2024 WINNERS

OUR AWARDS JUDGES

Gerry Brown

Mark Hillary

Martin Hill-Wilson

Marcus Hickman

Mike Owen

Brian Manusama

Anna Wilcox

Jo Moffatt

Cathy Brown

Karine Cardona

Jo Dodds

Charlotte Dahl

Victoria Silverman

Nick Brice

Francesco Federico

Harjeet Singh

Lynzi Ashworth

Pamella Barotti

Jennifer Shaw-Sweet

Kate Philpot

Phil Hobden

Anthony Tripyear

Arup Chakravarti

Juliette Harris

VENUE DETAILS

Old Billingsgate, London

HOW THE JUDGES SCORE ENTRIES

ENTRY RULES AND REQUIREMENTS

ENGAGE BUSINESS MEDIA EVENTS

EMPLOYEE ENGAGEMENT SUMMIT

CUSTOMER ENGAGEMENT SUMMIT

ENGAGE AWARDS